12/22/2023 0 Comments Digital media kit speakersWhat’s needed is a way to create a standout media kit in minutes, rather than hours or days.Īt Thinkers360, we aim to help you curate and showcase your entire thought leadership portfolio across all your various channels. While the benefits of strong thought leadership content and portfolios are clear, the challenge is that compiling this information manually can be time-consuming and tedious. In conjunction with your personal and/or company web site, this media kit can be a great way to share and demonstrate your expertise when engaging with audience and brands interested in your perspectives and services. To craft, curate and care for your brand, an interactive digital media kit containing your entire thought leadership content portfolio can be a great way to pull everything together so you have an easily accessible and shareable resume of your collected works. My advice: craft, curate, and care for your brand as though it were your most important asset because it is!” In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. This is no truer for a thought leader brand than it is for a corporate brand. By their very nature, speaker bureaus highlight your speaking, Amazon highlights your books and so on.Īccording to Tom Koulopoulos, author of “ Revealing the Invisible” and Thinkers360 member, “The great myth of the Internet is that if you have volumes of great content you don’t need to worry about creating a thought leadership brand. What’s more, the sites just mentioned typically showcase just one aspect of the many hats you may wear as a thought leader. Sites such as LinkedIn are great at showcasing your resume and work experience, but do little to showcase your complete portfolio of thought leadership content. One of the challenges with all this content is it’s often distributed all over the web on various sites such as Amazon, corporate sites, Google Scholar, iTunes, LinkedIn, Medium, personal sites, publisher sites, social channels, speaker bureaus, TED, YouTube, Vimeo and many other destinations. One thing thought leaders and experts such as academics, analysts, authors, consultants, employee advocates, entrepreneurs, executives, influencers and speakers all have in common is they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more!
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